There are different reasons why a small company would put their company online. Most experts have noted that an online presence can give small businesses a financial boost and exposure. But the internet has also given people a lot more control in the way they interact with the companies they come in contact with. This includes your company.
The problem is some customers are a little unfair when it comes to the kind of service they expect. An honest business does everything they can to make sure that every customer is happy, but sometimes this is not possible. A disgruntled customer can simply go online and say negative things about a business. These negative comments have a big impact in the way that potential customers look at a company and it’s in your best interest to fix bad reviews.
It is possible that a customer may not even visit the business because of this bad comment. This is not surprising, especially when one takes into account that about 68 percent of all customers are influenced by an online review. And, worse, 86 percent of customers are influenced by a bad review. What a company needs to understand is that people are–maybe subconsciously–looking for a bad review more than they are looking for a good review. Customers are more concerned about wasting money, which could be one of the reasons they search for a company without bad reviews, as it lowers the risk of getting bad service or a faulty product.
A small business cannot afford bad online comments, especially when this small business can do something to fight it and fix negative search results. All you need is good online reputation management consultants like the team behind The Search Fixers. The Search Fixers will search for any comment beyond the ones that you might already know about. There are a lot of locations online where people may voice their opinion about a particular business. The internet reputation repair team behind The Search Fixers will clear some of these detrimental comments and give a business a brand new start.
Small companies must act as quickly as possible when they want to fix bad search results. One example of just how important it is to ensure that all bad reviews are eradicated is what occurred to United Airlines. Apparently, the bag handlers broke Dave Carroll’s guitar. Carroll is a band member of a semi-popular musical band.
A large company, like United Airlines, suffered because of one bad review, so imagine what a small company can suffer due to a bad review. This is why it is important to deal with this issue as soon as possible with online reputation management.