Eos has been a leading lip balm manufacturing company as per the findings of Kline Research. For many years the company has been diversifying the taste of their lip balms. Lately, they have introduced a new vegan Crystal lip balm which has caught the attention of everyone. The Vegan Crystal Flavored, the product has ingredients that favor even those who couldn’t use due to specific content. The new product has retained the previous packaging, although it has made specific additions such as making it more transparent. The crystal lip balm does not have any animal product, and it’s entirely organic.
The Vegan Crystal lip balm does not have beeswax. EOS has received a lot of positive feedback from the beeswax free move. The company had estimated a drop in sales from the changes added, but it has sold out beyond their expectation. The Vegan Crystal flavor achieved higher sales because it comes at a pocket-friendly price of $5.49, see it here on makeupalley.com. The vegan flavor was completely sold out on the company’s website; however, EOS managed to avail some of it at Walmart, CVS, and Walgreens. Aside from the Crystal flavor, the brand also has Hibiscus Peach and Vanilla Orchid flavors already on the shelves. The lip balms come with, jojoba oil, antioxidant-rich vitamin E, and petrolatum to provide a smooth and soft feel.
Mehra and Teller are the co-founders of the lip balm manufacturing company. Before they quit their 5-9 jobs, they carried out research which indicated that lip balms were categorized unisex product. Lip balms had a higher demand for women. However, the supply was limited. It sparked the need for the two who had previously worked for Unilever innovation and incubation programs to dive into the field which had untapped potential. To enter the market, they needed to come up with a product which was unique from the usual lip balms. They, therefore, came up with brands that stimulate all the five senses. From the color of the orbs, soft feeling, to the smell of the variable flavors, the lip balm has caught the eye of various celebrities such as Kim Kardashian and Miley Cyrus. The vegan Crystal lip balm is currently among the best-selling, check it here.
Find out more great facts here on https://www.youtube.com/watch?v=2_UEa9u13Mc.