From Small Startup To Industry Leader: The Evolution Of Smooth

Since its official launch in 2006, EOS has created all natural and organic skin care products. Their line of lip balms, hand lotions and shaving creams have become a vital part of many people’s daily beauty routine. The beauty line is most popular for their trademark .25 ounce sphere lip balms. These EOS lip balms are what shot this company to fame. With a variety of delicious flavors and intense moisturizing power, this tiny product quickly outdid its competitors. In fact, EOS lip balms have outsold Chapstick and other traditional brands in the lip balm market.

So, how did this relatively new beauty company take over a over saturated market and completely conquer? In an interview with Fast Company, the founders of EOS, an acronym for Evolution of Smooth, explained that it is their familiarity with the traditional beauty market and the startup industry. Combining their expertise led to their success.

It is obvious that EOS’ success comes from their perfection of marketing. They have hooked their demographic of millennial women with spokeswomen, such as Kim Kardashian, Miley Cyrus and Christina Aguilera. The company has also made some genius marketing moves, such as partnering with Keds to design a pair of tennis shoes with a exclusive flavor of lip balm.

Their products’ appeal has led to a quick rise in popularity. What started as only being available at one drug store chain has led to EOS products becoming one of the most prominent brands in the beauty industry.

EOS lip balm products are available on shelves of stores like Walmart, Target and Well. It can also be purchased online via Amazon or the website.