JustFab Inc. changed the company’s name to Techstyle Fashion Group, and this was a step by the owners of the company with the aim of reflecting its roots in technology and digital commerce. They also wanted to reflect their brand portfolio which includes JustFab, ShoeDazzle, Fabkids, and Fabletics. Adam Goldenberg and Don Ressler are the co-CEOs of the company, and Adam said that they together founded the company with an intention to change the way in which people carry out their daily shopping. This change involved delivering trendy fashion at a far-fetched value. Adam added that they have always upheld that vision and the company has successfully transformed itself into a great platform for brand building through data application and personalization.
Adam Goldenberg says that the newly earned corporate identity can capture the intended destiny of the company. He terms it as a Fashion Avenue that finally meets Silicon Valley. Shawn Gold is a corporate marketing officer in the company, and he is the one who hinted about the new name, Techstyle. His position was new in the company, and it was created to help oversee all marketing efforts for every brand and ensure consistency of value. Gold proved to the company that this specific position is crucial and they should have added it a long time ago. He said that, while the company was concentrating on building the business they lost focus because they were not able to tell or showcase their story. Meaning they were not doing any business-to-business type of marketing of which he considers essential for business’ healthy growth. Despite all, JustFab which is now TechStyle has managed to grow their revenues within the few years of operation tremendously.
About Adam Goldenberg
Adam Goldenberg is a prominent entrepreneur and currently a co-Chief Executive Officer at Techstyle. He began his career at the age of 16 years whereby he founded a gaming network company going by the name Gamer’s Alliance. After two years he sold this company to Intermix Media, and by the year 2006, he established an Internet brand incubator known as Intelligent Beauty. After four years he co-founded JustFab with Don Ressler. JustFab is a fashion retailer company which operates under a stylish membership platform serving customers within and outside the United States. For the two fashion executives, JustFab has helped them greatly to fulfill their business vision offering a wide range of brands portfolio including JustFab, ShoeDazzle, Fabkids, and Fabletics. https://onmogul.com/adam-goldenberg