Jose Borghi: The Common Denominator in the Brazilian Advertising Sector

It is hard for anyone to discuss advertisements in Brazil without Jose Henrique Borghi’s name popping up into the discussion. The co-CEO at Mullen Lowe Brazil is regarded by many as the best ad agent to have ever graced the Brazilian and by extension the larger Latin America’s advertising arena. His degree is in marketing and propaganda, which he completed in the 80s at Pontifical Catholic University of Sao Paulo (PCUSP). His choice of career was largely influenced by his elder sister who out of love for her brother took it upon herself to show him the way. It was after the two siblings attended advertising event that Jose’s career choice and subsequent destiny was sealed.

Jose’s Career

Jose Borghi first experience in the ad agency was at Ogilvy ad Academy where he was employed 29 years ago. After working briefly as one of the agency’s ad agents, he joined the Talent agency in the same capacity. Jose was at that time young, talented, and ambitious. A decade into his career, he was able to achieve a major professional milestone when Leo Burnett hired him as its chief creative officer. This role was Jose’s career turning point for it provided him with a chance to sharpen his managerial skills within the advertising space. This advertising experience fundamental when he was laying the ground for his agency, BorghiErh.

BorghiErh started operations in 2002 and was managed by Borghi and his partner Ray Erh. This is the company that has evolved and rebranded over time to become the current Mullen Lowe Brazil.

Awards

José Henrique Borghi stands as one of the most decorated advertising agent and executive. Some of the awards he has received include 11 One Show, 16 April Awards, and Agency Professional by the Brazilian Advertising Association (ABP).

Jose’s Sporting Enthusiasm

Outside of his career, Jose is a fitness enthusiast and a sportsperson. His favorite sporting activities include biking, commuting, jogging, and 12 Ironman events.