Some business people happen to be brilliant at branding, and Don Ressler is one of them. He and partner Adam Goldenberg co-founded Fabletics active wear in 2013 with actress Kate Hudson, and the trio are now watching their online subscription retailer soar to new heights.
There are tons of internet retail stores, but the true challenge comes when these start-ups venture into the subscription service arena. Most tend to phase out one by one, but not Fabletics. The company has worked hard to carve their niche into the women’s athleisure clothing market, which sends VIP members discounted outfits once a month and charges their credit card accordingly. Members enjoy free shipping, easy returns and complete outfits starting at only $49.95.
When someone signs up as a member, their entire first outfit only costs $25 at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f. VIPs can also shop Kate Hudson’s closet every month to see which Fabletics pieces have caught her eye.
At the moment, more than one million women have joined the Fabletics VIP membership community around the world. These buyers are addicted to the brand’s on-trend leggings, tanks, tees, yoga pants, swimsuits and new dresses.
Having Kate Hudson as the face of the brand is true genius by Don Ressler and Adam Goldenberg. Both businessmen realize that a celebrity who lives the Fabletics active lifestyle helps connect members to each other. Active women with real, busy lives are demanding comfortable, athleisure garments that can take them from morning into night. Fitness, fashion and function are just three words that define the Fabletics name.
Things are going so well, that Don Ressler recently announced the company’s major expansion plan. Fabletics will be opening up to 100 brick and mortar retail stores across the country within the next 5 years. The brand is covering all the retail bases, even though e-commerce has been their top performer.
Fabletics, FL2 and FabKids are three retail off-shoots that came about through Don Ressler and his JustFab umbrella company. All of these e-commerce ventures are designed around the retail subscription service concept.
JustFab Inc. is sitting pretty, because this year, JustFab is on track to rake in revenue of $650 million, up from $505 million last year.
According to some hinting by Don Ressler and Adam Goldenberg, JustFab is ready to go the IPO route, or initial public offering. In addition, JustFab is also possibly undergoing a name change of sorts.