Adam Goldenberg and Don Ressler are a great team. They work well together and they present customers with lot of options when it comes to athletic clothing through Fabletics. This duo has also given consumers a lot of options to consider when they need accessories to more clothes that they find on JustFab. Women never have a hard time when it comes to finding new clothes because both JustFab and Fabletics provide a number of new items for ladies to consider each week. This has become a very interesting company that has managed to gain a lot of ground as more consumers seek quality clothing.
There are a lot of people that are looking at what Don Ressler and Adam Goldenberg are doing, and many want to know how they continue their legacy for success. In order to get a feel for how they have become so successful one must consider the areas that they placed their focus on. There is a lot of time and energy placed into building a social media presence.
Don and Adam know a lot about the importance of building a presence on social media because both of them have worked for the pioneer in social media. As former employees of Myspace both Don Ressler and Adam Goldenberg know just how important it is to stay connected to consumers.
Another thing that Don Ressler and Adam Goldenberg have been able to do is attract celebrity buzz to their products. This may be one of the most important things of all. If there are no celebrities in place to cosign on certain styles it will be harder for these two men to reach a crowd of women. They appeared to be aware of this early on, and they have always utilized the skills of talented women that were working on their own clothing lines. This is where they have been successful with Kate Hudson and Fabletics. This is also the way that they have been able to capture the attention of consumers with a mogul like Kimora Lee Simmons when it came to JustFab.
It is obvious that these two women have had a very powerful presence in the building of these athletic and casual clothing sites for women. Don and Adam knew that regardless of how much they knew about eCommerce that they could never build solid clothing companies for women without input from women.