EOS, which is a lip care company and famous for its sphere lip balms which are organic, has brought a new invention to the lip balm category. The lip care company has launched a new lip balm known as Crystal which is transparent and wax-free and also consists of nourishing oils for purposes of hydration. Nancy Chan who is the Vice President of EOS stated that the company always works hard to bring the lip care category to the next level. She also added that the new lip balm is the largest lip care breakthrough since the company launched its original sphere. Crystal offers customers an alternative experience that are sensorial that provides lip hydration with no heaviness of mineral oils or beeswax.
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The weightless hydration of Crystal is a representation of the next lip care generation. The formula of this new product consists of shea butter as well as botanically sourced oils such as sunflower, coconut, castor seed, aloe oils and avocado. The Compared to the signature lip balms of the company, the wax-free formulation offers extra hydration. Mike Wong who works at EOS as the EVP stated that they have managed to conduct rigorous testing on the new lip balm and have come up with an exceptional formula. He adds that they looked for the natural organic oils of the highest quality. Following many years of development, Crystal’s final product offers superlative hydration that does not have a heavy feeling on a customer’s lips. Additional reading here.
The new product is going to be packaged in a package that is pyramidal. It will come in vanilla orchid and hibiscus flavors. EOS is a lip care company that offers organic lib balms to their customers. Since its inception, the company has managed to grow hugely and registered lots of success. EOS products can be found in big retailers such as Walmart, Walgreens, Ulta Beauty and target.com among others.