Listening to customers is more important than ever. The power of the crowd to review products directly impacts purchases. Social media turned consumer behavior into a strong market influencer. It also has the power to rapidly shift markets. Fabletics is one of the many successful companies paying attention to these new market conditions. They know their fortunes are tied to marketing strategies that place importance on customer opinions.
Brands incorporating review-centric campaigns harness what other companies see as areas to temper. Benefits often multiply because of a few key factors. One of the most important measures is how the modern consumer begins to trust. They shape their opinions on reviews that they and their friends read. These opinions matter more as social media continues to permeate modern life.
What is proving even more profound is how directly influential reviews are to purchases. This makes information more important than distribution channels in many regards. Quickly bringing a product from concept to market clearly has its advantages.
The consumer-focused strategy allows Fabletics to thrive. The brand exists in a market tailor made for its products. It also benefits from the lack of foresight of other brands to listen to their loyal customer concerns. In this way, Fabletics has positioned itself to lead the athleisure market into a bold new future.
Kate Hudson helped lead Fabletics into the thriving company it is today. She was with the company at the beginning when it was just a start up. Her insight added depth to athleisure style. While she did not have a traditional business background, she understood social media influence. As a fitness buff, she was the perfect spokesperson for an athleisure brand. Fabletics sales quickly grew.
Just as Kate Hudson is more than an actress, Fabletics is more than an apparel company. At its core, it is meant to empower women. It is marketed toward all women to become their best. The company can reach a diverse demographic because of its data oriented strategy. Products quickly come to market to respond to social media and the needs of its crowd customers. This is how Fabletics inspires women to live their best lives each day.
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