It’s a custom in Japan for merchants to sell “lucky bags” after the Japanese New Year. These grab bags, called “fukubukuro” (Japanese: 福袋), are filled with random items from various stores and are sold at a steep discount.
If you want to find out more about this retail tradition, just watch the video “Shopping in Shibuya for Fukubukuro | Lucky Bags!” put out by YouTuber Kim Dao. In this video, Kim Dao visits Shibuya with her friend Rachel to purchase some of these magical bags.
Both Kim Dao and Rachel first head into the 109 Mall in Shibuya to check out the fukubukuro. They see a bunch of Japanese people exchanging clothes they didn’t like from their mystery bags outside the mall.
Immediately Kim Dao decides to purchase a Cecil McBee fukubukuro. Rachel and Kim are then almost forced to buy fukubukuros from the store WeGo after a couple of employees energetically encourage them to buy the bags.
After purchasing these fukubukuros, Kim Dao and her friend visit the mall’s front desk to pick up a special prize. The 109 Mall gave out handkerchiefs to anyone who purchased fukubukuros this year.
The stress of shopping at the 109 Mall gets on Kim Dao’s nerves very quickly. Kim and Rachel agree to take a break from shopping and grab a refreshing hot pot meal at a restaurant Nabezo.
When Kim Dao gets home, she opens her fukubukuros. However, you can’t see the opening of the fukubukuros on her vlog channel. Instead, Kim Dao decided to put the fukubukuro opening on her main YouTube page.
The rest of this particular vlog shows Kim Dao going out for groceries and putting those groceries away.
Since its official launch in 2006, EOS has created all natural and organic skin care products. Their line of lip balms, hand lotions and shaving creams have become a vital part of many people’s daily beauty routine. The beauty line is most popular for their trademark .25 ounce sphere lip balms. These EOS lip balms are what shot this company to fame. With a variety of delicious flavors and intense moisturizing power, this tiny product quickly outdid its competitors. In fact, EOS lip balms have outsold Chapstick and other traditional brands in the lip balm market.
So, how did this relatively new beauty company take over a over saturated market and completely conquer? In an interview with Fast Company, the founders of EOS, an acronym for Evolution of Smooth, explained that it is their familiarity with the traditional beauty market and the startup industry. Combining their expertise led to their success.
It is obvious that EOS’ success comes from their perfection of marketing. They have hooked their demographic of millennial women with spokeswomen, such as Kim Kardashian, Miley Cyrus and Christina Aguilera. The company has also made some genius marketing moves, such as partnering with Keds to design a pair of tennis shoes with a exclusive flavor of lip balm.
Their products’ appeal has led to a quick rise in popularity. What started as only being available at one drug store chain has led to EOS products becoming one of the most prominent brands in the beauty industry. http://www.ebay.com/bhp/eos-lip-balm
These days, it takes a lot to make a splash in the cosmetics industry. The big, established brands, like Revlon and L’Oreal, have the marketing money behind them, as well as marketing placement in magazines and stores. They also tout their image with well-known models and actresses whose faces speak to the meaning and value of using quality makeup. Given this environment, it’s amazing that any company could make inroads from a startup position. And yet, once in awhile it does happen.
Making a Difference
Lime Crime is a cosmetics company that started online back in 2007 – 2008. It was created by a Russian emigre named Doe Deere who had experience as an online fashion entrepreneur. Deere took the color ideas she had used to great effect with her fashion line and then applied them to cosmetics. The result is a look that is very bold and beautiful with a rock and roll vibe.
Women have responded to the unique looks this brand creates, which is a kind of old Hollywood type of glamour combined with a touch of rock and roll goth. The result is a new kind of beauty that is getting its users a lot of love and attention.
Innovative Internet Marketing
One aspect of this brand’s marketing push has been a truly innovative use of the Internet. Deere’s understanding of how the Internet works and how it can be used as a low-cost promotional tool has served her well. The Lime Crime Instagram page has become incredibly popular, as it uses the brand’s customers own photos of their makeup looks. The Instagram page asks users to upload their own makeover photos using Lime Crime cosmetics. The response has been amazing, with the page now enjoying over 2 million followers.
All of this speaks to the value of innovation for new brands who are trying to be seen in a crowded marketplace. This brand’s embrace of bold new ideas has served it well, and its growing influence in the industry is the happy result.
Wen by Chaz is a brand that has many ladies around the world talking about the gorgeous hair the product delivers with regular use. The cleansing conditioner in the Wen hair care line, the first product offered from the brand, promises gorgeous, healthy, fuss-free hair in as little as one use, but is it all that it promises?
What Happens When You Use Chaz by Wen?
One lady set out on a mission to find out the truth concerning Wen by Chaz. She used the product each day over the course of seven days. What did she discover as she used this product? This article explains all that you need-to-know on a day-by-day basis.
Each day this user added the Wen cleansing conditioner to her hair brought a new experience that is shared with you in this article. While a new experience, those were all desirable by this user who had the same goal as many other women: achieving celeb-style hair at home, without paying a small fortune.