Category Archives: Advertising Industry

Lori Senecal Set to Step Down as CP&B Global CEO

At the end of this year, Lori Senecal is to set step down from her current role as the Chief Executive Officer CP&B Global at the MDC Partners shop and leave the ad business. She took on the CEO role in March 2015. Senecal had previously served as CEO & President of MDC Partners Network—a position that she had continued to serve besides being CP+B global CEO.

Before joining CP&B, Senecal was the KBS global executive chairman for about 7 months, a sibling MDC Partners shop. Under her stewardship, KBS had grown from a modest domestic agency of 250 staff to worldwide agency of over 900 people. It was recognized as one of the NYC’s best places to work by Crain besides appearing for 3 consecutive years on the “Standout Agencies” list of Advertising Age.

Her Achievements as Global CEO of CP+B

In her role as CP+B Global CEO, Lori Senecal oversees global expansion and growth, coordinates 10 international offices. Her focus is on the firm’s continued development globally. Since joining CP+B in 2015, she has had tremendous impact on both CP+B’s business and culture. In the process, she has created a global agency that is truly modern, collaborative, agile and inventive, offering international consistency yet displaying strong innovation locally.

According Fast Company Magazine, among the key highlights for the firm under her global leadership was in October 2015 when CP+B landed American Airlines. CP&B snatched the lucrative account from TM Advertising, an agency that had been working with the Airline for a quarter of a century.

Prior to joining KBS, Lori Senecal had served as President of McCann Erickson New York’s flagship office and previously as McCann Worldgroup’s Global Chief Innovation Officer. According to Ad Week, she helped several major brands such as Xbox and Coca-Cola in developing their successful advertising campaigns. Lori Senecal has a degree from the prestigious McGill University.

CP&B after Lori Senecal’s Departure

A new leadership generation seems to be already taking shape at CP&B, with the recent elevation of Danielle Aldrich to CP&B West president, which includes CP&B Los Angeles and CP&B Boulder. Previously, Aldrich was serving as one of two directors managing CP&B Boulder. Aldrich also gets credited with helping in the landing of the AA account. View Lori’s full profile on crunchbase.com.

https://ideamensch.com/lori-senecal/

Jose Borghi Ensures That Mullen Lowe Is Growing Quite A Lot

Jose Borghi is the CEO of Mullen Lowe, and there are many offices that he has opened around the world. There are many people who wish to use services from Mullen Lowe, and there are many people who will notice how easy it is to improve business image. This article explains how someone may change their business’ slogan and image if they work with Mullen Lowe. Jose Borghi expert in the industry, and he has helped quite a few companies to recover their brands and worldwide appeal.

#1: The Company Was Born In Brazil

Jose Borghi took over Mullen Lowe in a merger happened in Brazil, and he allowed the company to expand to many different countries around the globe. They have offices in large business centers where customers may visit them, and they have a number of people working in each office who will help clients.

#2: Changing Images

Changing the image of a business is important because they may need a new logo or to change their slogan. José Henrique Borghi company will help each client change to something that they are proud of, and they will show their clients how easy it is to release a new image to the public.

#3: Jose Is Respected

Jose is one of the most respected people in advertising world, and he ensures that each person who is working with his company receives the best services. He knows that each of these people will be pleased with the work that has been done, and he will allow the companies to contact him at any time for more advice to learn more: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/ click here.

There are many companies who need Mullen Lowe, and they will find that they may work with the company on a new campaign. Mullen Lowe is known throughout South America, and it is garnering worldwide press.

Jose Borghi: The Common Denominator in the Brazilian Advertising Sector

It is hard for anyone to discuss advertisements in Brazil without Jose Henrique Borghi’s name popping up into the discussion. The co-CEO at Mullen Lowe Brazil is regarded by many as the best ad agent to have ever graced the Brazilian and by extension the larger Latin America’s advertising arena. His degree is in marketing and propaganda, which he completed in the 80s at Pontifical Catholic University of Sao Paulo (PCUSP). His choice of career was largely influenced by his elder sister who out of love for her brother took it upon herself to show him the way. It was after the two siblings attended advertising event that Jose’s career choice and subsequent destiny was sealed.

Jose’s Career

Jose Borghi first experience in the ad agency was at Ogilvy ad Academy where he was employed 29 years ago. After working briefly as one of the agency’s ad agents, he joined the Talent agency in the same capacity. Jose was at that time young, talented, and ambitious. A decade into his career, he was able to achieve a major professional milestone when Leo Burnett hired him as its chief creative officer. This role was Jose’s career turning point for it provided him with a chance to sharpen his managerial skills within the advertising space. This advertising experience fundamental when he was laying the ground for his agency, BorghiErh.

BorghiErh started operations in 2002 and was managed by Borghi and his partner Ray Erh. This is the company that has evolved and rebranded over time to become the current Mullen Lowe Brazil.

Awards

José Henrique Borghi stands as one of the most decorated advertising agent and executive. Some of the awards he has received include 11 One Show, 16 April Awards, and Agency Professional by the Brazilian Advertising Association (ABP).

Jose’s Sporting Enthusiasm

Outside of his career, Jose is a fitness enthusiast and a sportsperson. His favorite sporting activities include biking, commuting, jogging, and 12 Ironman events.