At the end of this year, Lori Senecal is to set step down from her current role as the Chief Executive Officer CP&B Global at the MDC Partners shop and leave the ad business. She took on the CEO role in March 2015. Senecal had previously served as CEO & President of MDC Partners Network—a position that she had continued to serve besides being CP+B global CEO.
Before joining CP&B, Senecal was the KBS global executive chairman for about 7 months, a sibling MDC Partners shop. Under her stewardship, KBS had grown from a modest domestic agency of 250 staff to worldwide agency of over 900 people. It was recognized as one of the NYC’s best places to work by Crain besides appearing for 3 consecutive years on the “Standout Agencies” list of Advertising Age.
Her Achievements as Global CEO of CP+B
In her role as CP+B Global CEO, Lori Senecal oversees global expansion and growth, coordinates 10 international offices. Her focus is on the firm’s continued development globally. Since joining CP+B in 2015, she has had tremendous impact on both CP+B’s business and culture. In the process, she has created a global agency that is truly modern, collaborative, agile and inventive, offering international consistency yet displaying strong innovation locally.
According Fast Company Magazine, among the key highlights for the firm under her global leadership was in October 2015 when CP+B landed American Airlines. CP&B snatched the lucrative account from TM Advertising, an agency that had been working with the Airline for a quarter of a century.
Prior to joining KBS, Lori Senecal had served as President of McCann Erickson New York’s flagship office and previously as McCann Worldgroup’s Global Chief Innovation Officer. According to Ad Week, she helped several major brands such as Xbox and Coca-Cola in developing their successful advertising campaigns. Lori Senecal has a degree from the prestigious McGill University.
CP&B after Lori Senecal’s Departure
A new leadership generation seems to be already taking shape at CP&B, with the recent elevation of Danielle Aldrich to CP&B West president, which includes CP&B Los Angeles and CP&B Boulder. Previously, Aldrich was serving as one of two directors managing CP&B Boulder. Aldrich also gets credited with helping in the landing of the AA account. View Lori’s full profile on crunchbase.com.